The Most-Read Vogue Business Stories of 2025
As the Labubu toy trend reaches a fever pitch, Vogue Business spoke to fans and brand experts in April to unpack our fascination with childish goods.
In the industry’s biggest deal in years, Rhode, the beauty brand founded by Hailey Bieber, announced that it was being acquired by Elf for $1 billion.
2025 was a confusing time for luxury — for those operating in it and those shopping for it. However, the Vogue Business Index, published in March this year, found glimmers of hope. This was the top 10 brands leading the charge.
After 14 years, Rousteing, the first Black creative director ever appointed to lead a French maison, stepped down from Balmain. His successor, Antonin Tron, was announced a week later.
Blackpink was one of the most powerful girl groups in the world this year. As its stars break out individually, Vogue Business broke down their impact on fashion.
2024 was the year of the fleeting trend. But as micro-trend fatigue set in, brands were aligning with cultural moods in ways that felt authentic, so Amy Francombe declared this the year of the vibe.
The protein obsession sweeping the wellness and beauty sector shows no signs of slowing. In May, Mary Cleary spoke to Khloé Kardashian about the launch of her new protein popcorn Khloud.
From castlecore to aquatic influence and 50 shades of brown, Lucy Maguire gave her predictions ahead of the FW25 womenswear season.
Originally published by vogue.com. Syndicated material does not necessarily reflect the views of Vanity Fair Fashion.
